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AN APPRAISAL OF PUBLIC RELATIONS MARKETING TECHNIQUES IN NIGERIAN AGIP OIL COMPANY 

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BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!

 

INFORMATION:

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420

 

 

 

AN APPRAISAL OF PUBLIC RELATIONS MARKETING TECHNIQUES IN NIGERIAN AGIP OIL COMPANY                          

 

ABSTRACT:

This project gives an appraisal of public relations marketing techniques in Nigerian Agip Oil Company.

Its aim is to access the levels of effectiveness and efficiency of the various public relations marketing techniques. It aims at focusing on best performing and more productive marketing techniques.

 

A hundred questionnaires were shared among public relations and marketing agents in the Nigerian Agip Oil Company. Interviews and surveys were also conducted.

 

Primary data was used in the analysis. Tables and percentages were used as instruments in doing the analysis of data.

 

The recommendations were made as a guide to the best possible expected results from the most performing public relations and marketing strategies. It is also observed that there are rooms for improvement in the existing techniques and to create new ones. Public relations and marketing has a significant impact on the performance of Nigerian Agip Oil Company. Also, there is a strong relationship between the public relations marketing techniques and the performance of the Nigerian Agip Oil Company.

CHAPTER ONE

INTRODUCTION

1.1     Background of the Study

1.2     Statement of the Research Problem

1.3     Objectives of the Study

1.4     Significance of the Study

1.5     Research Questions

1.6     Research Hypothesis

1.7     Conceptual and Operational Definition

1.8     Assumptions

1.9     Limitations of the Study

 

CHAPTER TWO

LITERATURE REVIEW

2.1     Sources of Literature

2.2     The Review

2.3     Summary of Literature Review

 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1     Research Method

3.2     Research Design

3.3     Research Sample

3.4     Measuring Instrument

3.5     Data Collection

3.6     Data Analysis

3.7     Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1     Data Analysis

4.2     Results

4.3     Discussion

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

5.1     Summary

5.2     Recommendations for Further Study

Bibliography

 

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